 
Disneyana - Book by Bob Heide and John Gilman - Hard Cover, 1st Edition
From Library Journal:
Objects featuring Disney characters-Disneyana, as it were-are bought and sold today as collectibles and/or as investments, sometimes for enormous sums. From roughly 1928 to 1958, however, Disney characters were often purchased as consumer goods because Kay Kamen, Walt Disney's first licensing representative, encouraged merchants to emblazon Disney characters on everything from playing cards to toothbrush holders to watches to cereal boxes. This book is neither a price list nor a collectibles catalog. Instead, it provides a colorful photographic record of these classic collectibles, giving the reader the opportunity to see rare pieces from private collections as well as more accessible Disney merchandise. In our health-conscious age, it is amusing to see objects like an old 1930s Post Toasties Corn Flakes box with Mickey pointing at an ingredients list of corn grits, sugar, and salt. Recommended for popular culture collections.(Janice Zlendich, California State Univ. Lib.). This hard cover book is in excellent condition with only minor scuffing, but no dust jacket. Shipping will be $6.00, shipping cost for multiple items will automatically be discounted.
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